Moonstruck New Product Launches

Situation

Moonstruck Chocolate was early in branding itself as a destination that served Moonstruck chocolate products. They planned to introduce iced coffee and chocolate beverages in their chain of chocolate cafés. As part of their branding process, they wanted to reach their target audience of women as well as communicate the “whimsy” and high quality of the Moonstruck experience.


Solution

Vibrant point-of-sale posters that became art on the walls, complementing the environment and communicating warmth and upscale quality. The concept was extended to use as direct mailers for neighborhood residents as well as online materials.

 

Result

Successful launch of three new beverages and later the introduction of packaged hot chocolate and Mexican chocolates that has continued on to be sold at specialty retailers and Moonstruck stores.