Yes, it’s true.
Facebook has changed their page feed algorithm. Which is a fancy way of saying that your business page must make some changes, too, if you want to stay in front of the fans you’ve worked so hard to cultivate.
Here’s the heart of the change: Posts from friends and family will now be shown first in the typical newsfeed. As Facebook states: “Overall, we anticipate that this update may cause reach and referral traffic to decline for some Pages. The specific impact on your Page’s distribution and other metrics may vary depending on the composition of your audience. For example, if a lot of your referral traffic is the result of people sharing your content and their friends liking and commenting on it, there will be less of an impact than if the majority of your traffic comes directly through Page posts.”
Does this mean you must start from scratch?
You can be sure I looked into this right away. My clients know how important it is to create relationships with their customers. And Social Media is one of the best ways to do that.
I consulted my go-to expert on this subject: Mari Smith. I’ve had the opportunity to meet and learn from Mari and know she’s the real deal.
Mari and I agree: There are many things you’re doing right ALREADY that will ensure your page continues to get good traction. For Facebook success, here are the Top 3 things you must do:
- Use video
- Regularly post using Facebook Live
- Create shareable content. (The more your content is shared by your fans, the more it will be shown as a “friends” post.)
You can read more directly from Mari Smith on her page.
So, taking a few deliberate steps in the right directly will keep your reach up high. Questions? Leave them in the comments below–your On-Call Marketing Director is here to help!